Ideas shape the future

　　——Bian Yufu, Chairman of Jinlong Foundry Group

　　In just a few years, Anhui Jinlong Company, which mainly produces wear-resistant materials, has created a golden business card for itself with "speed" and "strength".

　　The good news is that the company's "Jinlong" brand wear-resistant casting products have won honors such as "Anhui Famous Brand Product" and "Anhui Famous Trademark". At the same time, Jinlong Company has also obtained self operated import and export rights and has been awarded the title of "Anhui Province Contract abiding and Creditworthy Enterprise".

　　Little did they know that behind this series of achievements lies the hard work and sweat of a young entrepreneur, who is Bian Yufu, Chairman and General Manager of Anhui Ningguo Jinlong Industrial Co., Ltd.

　　Independent innovation creates a Xintiandi

　　In November 2000, 24-year-old Bian Yufu founded Jinlong Industrial Co., Ltd. with several peers and Hefei Cement Research and Design Institute, based on his professional knowledge accumulated as a salesperson for wear-resistant materials, and began his entrepreneurial journey.

　　Entrepreneurship is successful, but it is also full of obstacles. In 2001, Jinlong Company achieved its first victory, with an annual output value of over 3 million yuan that year; In early 2002, the company successfully developed high chromium alloy micro segments with a diameter of less than 14mm. The launch of the new product not only caters to the market, but also achieves a breakthrough in the wear-resistant industry.

　　But at this time, the company's operations suffered the greatest fission: due to national macroeconomic regulation, rising prices of market raw materials, and shareholders preparing to withdraw their investments, Jinlong Company had to face production stoppage in 2003.

　　At such a critical moment, with a sense of professionalism and perseverance, Bian Yufu fully took over Jinlong Enterprise. In his opinion, the development prospects of the wear-resistant materials industry are quite promising, and he firmly believes that as long as there is a market in his hands, he cannot do well without faith!

　　Under the leadership of Bian Yufu, the company adheres to market-oriented sales, determines production based on sales, and cultivates a marketing team that values integrity and reputation above all else; At the same time, in order to ensure customer after-sales service, Bian Yufu has also taken sales management and service to a higher level. At the same time, the company also proposed to promote the development of technology and actively develop new products.

　　Jinlong Enterprise is beginning to regain vitality. In early 2006, the company successfully developed a high chromium alloy micro segment with a diameter of 8mm and mass-produced it into the market, achieving good benefits and providing a reliable guarantee for the development of the enterprise. In terms of product quality, Jinlong Company strives to achieve the principle of 'what others don't have, what others have, I excel'. The annual output value of Jinlong Enterprise has also increased from over 3 million yuan in 2001 to 30 million yuan in 2006. After three years of operation, the output value increased by 10 times, so in 2007, Bian Yufu was elected as the "Third Youth Entrepreneurship Star of Xuancheng City".

　　In the face of success, Bian Yufu was not complacent. At this moment, he clearly saw the trend of wear-resistant products shifting towards miniaturization, and decisively decided to invest 5 ‰ of sales revenue each year in new equipment and product research and development while producing traditional products. Under the personal involvement of Bian Yufu in the company's research and development work, the company has developed various new products and launched them on the market, creating greater economic and social benefits for customers.

　　In 2009, Jinlong regained its glory! The company's annual output value reached a historic high of 93 million yuan, with a tax payment of 3.57 million yuan, making outstanding contributions to the local economic and social development.

　　Putting people first, building a harmonious corporate culture

　　In the years of business accumulation of Bian Yufu, "Ideas Achieve the Future" has not only become the core concept of Jinlong, but also his motto.

　　Bian Yufu deeply understands that without the guidance of scientific theories, there can be no scientific development of enterprises. Therefore, in his entrepreneurial process, he also learned while doing, integrating theory with practical situations, and transforming himself from an outsider to an expert in a relatively short period of time.

　　At the request of Bian Yufu, Jinlong Company established party and youth organizations in the early stages, regularly or irregularly strengthening ideological and moral education and construction for employees, and providing scientific theoretical armament, which created a good atmosphere for Jinlong Company.

　　In terms of emphasizing talent cultivation in enterprises, the company not only provides pre job and on-the-job training for employees, but also invites experts and professors from Hefei Cement Research and Design Institute and other units to give face-to-face lectures, and sends personnel to Shandong, Zhejiang and other places for technical learning. By cultivating in various forms and directions, we aim to enhance the business capabilities of our company's management and technical personnel, providing a source of motivation for the development of the enterprise. While focusing on economic benefits, Jinlong Company pays more attention to the construction of its workforce, developing an innovative culture, cultivating the innovative spirit of all employees, and enhancing the cohesion and team spirit of its employees.

　　As a Jinlong person, the happiness index is currently steadily increasing. In order to make company employees feel the warmth of "home", Bian Yufu proposed the idea of "keeping an eye on the benefits and thinking about the employees", starting from things that involve the immediate interests of the employees.

　　To this end, the company regularly carries out meaningful activities and strives to cultivate the spirit of unity, cooperation, and hard work among employees; During traditional festivals, the company also prepares different gifts for employees; Every year, the organization arranges for employees or their families who have made contributions to the company to go on trips, which broadens the horizons of the employees.

　　In addition, from the perspective of respecting knowledge and talents, Jinlong has also established a scientific and technological innovation reward system, with a total bonus of over 60000 yuan in the past six years; Since 2006, as long as the children of Jinlong employees are officially admitted to higher education institutions by the Ministry of Education, the company will provide rewards. Over the past 4 years, a total of 9 people have received this reward, with an amount of nearly 40000 yuan.

　　Now, Jinlong is composing a harmonious melody.

　　Sincerely give back to society and be enthusiastic about public welfare undertakings

　　While continuously expanding and strengthening the enterprise, the ultimate goal of Bian Yufu's career is to "always give back to society with sincerity". Since its establishment, Jinlong has donated a total of 500000 yuan in donations and goods to the society. Bian Yufu said, "Giving back to society will be an important task for enterprises. In the process of continuous development of the company in the future, we will do our best to help and support some people and things in society who deserve help

　　The 2008 Wenchuan earthquake in Sichuan Province touched the hearts of every Chinese person, as well as the hearts of the "Jinlong people". Bian Yufu personally donated 20000 yuan and a special party fee of 1000 yuan. Under his leadership, the employees of the company sparked a wave of donations, totaling nearly 40000 yuan, becoming the enterprise with the highest donation in Ningguo Economic and Technological Development Zone and the first enterprise party organization to pay special party fees.

　　Over the years, Jinlong Company has supported local education and provided financial assistance to 22 financially disadvantaged college students with excellent academic performance. The goal set by Bian Yufu is to support no less than 100 impoverished students. The funding for impoverished college students is also aimed at enabling them to give back to society faster and better

　　At the same time, Jinlong Company also supports the cause of disabled people by donating to the Ningguo Disabled Persons' Association and actively arranging employment opportunities for disabled people; Every year, donate money and goods to the nursing home in my hometown, and show love to some impoverished families; Proactively contacting the village committee in my hometown and donating funds for the construction of a new countryside in my hometown

　　Faced with honorary titles such as "Top Ten Outstanding Youth of Ningguo City in 2009", "Third Top Ten Youth Entrepreneurship Award of Xuancheng City", and the first "Anhui Province Youth Entrepreneurship Award", Bian Yufu is very calm. The achievement of these honors not only gave him tremendous pressure, but also gave him unremitting motivation. On the road of leapfrog development, Bian Yufu is taking agile steps and moving forward bravely!